You are told …“You need a list,” You hear all the time“The money is in the list,” Then you get told, “You need an autoresponder.” So you purchased an autoresponder; you added an opt-in box on your website; you have a couple of subscribers; now what?
Now, you really need to sit down and plan out what you’re going to send to your subscribers on your list. The money is in the list ONLY if you stay in contact with the list.
If you only send out random emails every few months or every few years (whoops) chances are you’ll have many unsubscribes, maybe even a few spam reports or really be just talking to yourself. Simply because you weren’t consistent in your communication and your subscribers probably don’t remember who you are or how they got onto your list in the first place.
Know Your Subscribers
Your should aim to get subscribers that are your ideal clients. You may have a few who don’t fit that ideal description and maybe they subscribed because something about your opt-in offer intrigued them but basically, speak to your ideal clients.
Ask yourself …
- What do they need?
- What are their pain points right now, this minute?
- How can you help them?
- What products or services can they use in their lives right now?
Knowing the general details of your subscribers’ lives and their needs will naturally tell you what kinds of offers to make. Of course, offer your own services and products first but also investigate affiliate programs of products that compliment what you offer.
Don’t Be Afraid to Ask Questions
In this social media age, people are keen to offer opinions, so don’t be afraid to ask open ended questions about what your subscribers need. This is market research and shouldn’t be construed as an invasion of privacy. You want to fill their needs and guessing isn’t a productive way to use your time.
Get Used to Planning
Consistency is key to developing loyal followers so plan your emails to correspond with your other content efforts during the month. Decide how often you will email your list then pick a specific day of the week. Mark it in your calendar so it’s official (yes, you should consider yourself a client). At the very least, tie in your weekly blog content with your email theme/offer or get adventurous and choose a monthly theme. Write it all down so nothing falls through the cracks.
Your Clients Want Your Content…Are Your Producing?
Email marketing is just one small part of content creation that every online business owner should be doing.