About Tina
My Journey in Business, Branding, and Beyond
Hello! I’m Tina Fletcher, Brand Advocate, Author, and Speaker.
I’ve been around the block—more than a few times, haha I know it makes me getting old. I can live with that.
From the days when the internet was just a whisper to today’s digital roar, I’ve seen how creativity and strategy can come together to build something truly special. But let’s start from the beginning.
From the Army to Art—Where It All Began
My journey started in a rather unexpected place—the Australian Army. Yep, you heard that right! I kicked off my career as an Illustrator Reprographic, working on design projects that required precision, creativity, and a little bit of military discipline. It was here that I discovered my love for design and decided to take it further.
Discovering the Digital World
Graphic Design, Web Design, and the World of Digital Business
After leaving the Army, I dove headfirst into the world of graphic design, continuing my studies and honing my craft. But it wasn’t long before I found myself captivated by the rise of the internet and the endless possibilities it offered.
I transitioned into web design, where I could blend my love for aesthetics with the emerging digital landscape. It was an exciting time—full of learning, experimenting, and a fair share of late-night coding sessions.
The Power of Strategy
Why Strategy Matters—And How I Fell in Love with It
Design is powerful, but when you combine it with strategy, that’s when the magic really happens. As I worked on more projects, I realized that having a beautiful website or a sleek logo was just the beginning. The real success stories came from brands that knew who they were, what they stood for, and how to communicate that effectively.
That’s when I made the leap from designer to Brand Strategist and Marketer, helping businesses not just look good, but also perform well.
Today’s Adventures
Following the Trends,
Embracing the Future
Fast forward to today, and I’m still having a blast. Now, I focus on the fun stuff—exploring new trends, jumping into exciting projects, and sharing what I’ve learned along the way and doing it all while traveling the world and meeting amazing people and having wonderful experiences.
Fast forward to today, and I’m still having a blast. Now, I focus on the fun stuff—exploring new trends, jumping into exciting projects, and sharing what I’ve learned along the way and doing it all while traveling the world and meeting amazing people and having wonderful experiences.
Whether it’s through my books, consultations, or just chatting about the latest in branding and marketing, I’m here to keep the conversation going. Because if there’s one thing I’ve learned, it’s that this world never stops evolving—and neither should we.
Let’s Connect
Enough About Me—Let’s Talk About You
Now that you know a bit about my journey, I’d love to hear about yours. Whether you’re here to get some advice, share your story, or just explore what’s possible, I’m excited to connect. The world of business, branding, and marketing is a big one, but it’s a lot more fun when we navigate it together.
Every brand has a story. Creativity writes the first draft, but strategy turns it into a bestseller.
~ Tina Fletcher
ABOUT
Exploring the intersection of creativity and strategy to help businesses thrive. Sharing insights on branding, marketing, and the digital world with a fresh perspective.
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